In IRL Blue every google-image search result for International Klein Blue (IKB) - the French artist Yves Klein's patented pigment - is downloaded via a digital programme.
These variants of the genuine colour: from authentic and counterfeit products, to professional and amateur interpretations have been digitally collated, randomised and re-displayed. IRL Blue - the average hue mediated from the thousands of online examples of IKB - has been formulated and is available for sale.
Conall McAteer is a visual artist whose practice utilises world-wide web content as resource, platform and tool. Considering technology's increasing social application: including the potential, limitations and complications of the digital in relation to the politics and conventions of the real.